As promised .... the ShesConnected Presentation.
I want to say thanks to the lovely ladies who joined me to talk about how to write great posts! @SarahKelsey, Nadine Anglin @nsharona and Mara Shapiro @ChickyMara I think it was a great collaboration. I also want to say thanks to Mara Shapiro aka @ChickyMara ... for being my new friend and for posting the presentation on slideshare!
There is nothing better than sharing ideas and that is what I love about conferences like ShesConnected 2012. Can't wait to share more tips, tricks and tools about writing and the media.
Thursday, October 25, 2012
Monday, October 1, 2012
The Guardian - a great video
"This advert for the Guardian's open journalism, screened for the first time on 29 February 2012, imagines how we might cover the story of the Three Little Pigs in print and online. Follow the story from the paper's front page headline, through a social media discussion and finally to an unexpected conclusion."
http://www.guardian.co.uk
Friday, September 28, 2012
Monday, September 10, 2012
PR Pitches - Just My Thoughts
I have been reading a lot of tweets and blog posts recently about PR Pitches and how to deal with the good, bad and the ugly. I have had many, many years of experience dealing with PR pitches, not necessarily with products but with story and expert pitches.
I find it interesting how some decide to deal with the bad and the ugly. There are many who lash out online, tweeting up a firestorm about how offended they are about a certain PR pitch. To be honest I think that is as unprofessional as the bad PR pitch. Neither is productive, effective or professional. PR types need to know who they are pitching, why they are pitching to them and what both sides should get out of the relationship. Blogger types need to remember it is business and they should act that way; be professional, be clear and direct about who you are, what you do and what kind of professional relationship you expect. Lashing out in any way benefits no one, especially not you!
I think it is important to remember you never know when a great story or product will come along. Sometimes those opportunities come to you hidden, a gem buried under a pile of crap. The pro looks past the imperfections to see the jewel hidden underneath.
One rule I ALWAYS use in my career is never burn bridges, and that applies to PR peeps as well as work peeps. You never know what will come in the future and when someone will have a great gig for you, or a great product or service, or when that person moves on to a great PR agency, or company.
Be professional and that will come back to you two fold!
I find it interesting how some decide to deal with the bad and the ugly. There are many who lash out online, tweeting up a firestorm about how offended they are about a certain PR pitch. To be honest I think that is as unprofessional as the bad PR pitch. Neither is productive, effective or professional. PR types need to know who they are pitching, why they are pitching to them and what both sides should get out of the relationship. Blogger types need to remember it is business and they should act that way; be professional, be clear and direct about who you are, what you do and what kind of professional relationship you expect. Lashing out in any way benefits no one, especially not you!
I think it is important to remember you never know when a great story or product will come along. Sometimes those opportunities come to you hidden, a gem buried under a pile of crap. The pro looks past the imperfections to see the jewel hidden underneath.
One rule I ALWAYS use in my career is never burn bridges, and that applies to PR peeps as well as work peeps. You never know what will come in the future and when someone will have a great gig for you, or a great product or service, or when that person moves on to a great PR agency, or company.
Be professional and that will come back to you two fold!
Thursday, September 6, 2012
Teaching The Next Generation
Today was the first day of class for me. I am once again teaching a college class with two other instructors. We are teaching online news publication.
I love the opportunity to teach the next generation about the ever changing business of news. The landscape of broadcasting is changing fast. New journalists need to have many skills, they really need to be jack of all trades. Online is more important than ever before with so many broadcasters using the online presence to reach more views, listeners and readers.
I love the opportunity to teach the next generation about the ever changing business of news. The landscape of broadcasting is changing fast. New journalists need to have many skills, they really need to be jack of all trades. Online is more important than ever before with so many broadcasters using the online presence to reach more views, listeners and readers.
Wednesday, November 9, 2011
Social Media Revolution 2011
I love this video. It is from
http://www.socialnomics.net/
and is part of the world's most watched Social Media video series; "Social
Media Revolution" by Erik Qualman. Based on #1 International Best
Selling Book Socialnomics by Erik Qualman. This is a shorter version
that includes new social media statistics for 2011.
Tuesday, November 1, 2011
NaNoWriMo - Let's Get Started
And so it begins. It is November 1st and that means it is officially National Novel Writing Month. The challenge is to write 50,000 words in the month.
I am taking on the challenge. So what have I written so far? Nothing.... I am already begin and it has just begun.
I will be updating my progress as I go along and hopefully that will help keep me on track. Check in regularly to see how I do.
****update****
November 3,2011
So here is my update as day three nears an end. I have gotten off to a slow start. I have about 2000 words written. I was hoping to have more written but I am struggling to find time to write. That is often a problem. It isn't about finding the time it is about making the time. I hope to make up the word count over the weekend. Ideally, in order to finish, I should be writing about 1500 to 1700 words a day. I strive for that!
I am taking on the challenge. So what have I written so far? Nothing.... I am already begin and it has just begun.
I will be updating my progress as I go along and hopefully that will help keep me on track. Check in regularly to see how I do.
****update****
November 3,2011
So here is my update as day three nears an end. I have gotten off to a slow start. I have about 2000 words written. I was hoping to have more written but I am struggling to find time to write. That is often a problem. It isn't about finding the time it is about making the time. I hope to make up the word count over the weekend. Ideally, in order to finish, I should be writing about 1500 to 1700 words a day. I strive for that!
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