So the story below is clear example of why it is really important for your people, especially the people who tweet for you, to pay attention to the news. There are often stories in the news that could impact how, when and why you tweet a particular link, story or comment. Keep those things in mind when you are tweeting to your community.
President's Choice apologizes for 'insensitive' hurricane Sandy tweet
TORONTO - President's Choice has apologized for an ``insensitive'' tweet about hurricane Sandy that has left many Canadians with a bad taste.
The private label of Loblaw (TSX:L), posted Tuesday: ``What's scarier? Hurricane #Sandy or a beverage with marshmallow eyeballs?''
It linked to a recipe for ``marshmallow bloodshot eyeballs,'' which suggests cutting marshmallows in half and putting a grape or blueberry in the middle to make it look like an eyeball.
The account was flooded with replies criticizing the tweet as ``awful'' and ``tasteless'' for making light of a storm that killed more than 100 people, including a woman in Toronto.
Millions of people remain without power and transit in the U.S. and in Canada the storm at its height left more than 200,000 customers in the dark.
President's Choice tweeted again about an hour later to say it was sorry.
(The Canadian Press)
Sometimes it is just better to wait. Or sometimes it is better just to abandoned the tweet all together. Make sure you are talking to your team about keeping in tune with current affairs, news and events happening around the world.
What do you think? Would love to hear your thoughts.