One the biggest keys to social media is the act of being social. Whether you are connecting with friends, customers, clients or businesses it is all about being social. It is all about communicating with each other. Why is that some of the most successful people in social media have the largest communities? It is because they are social, the interact with others.
I don't think the importance of the Social part of social media can be understated. It is about creating a community, about creating relationships.
How do you do that? There are lots of ways to go about this but for me it is all about interacting with others. On Twitter is it not just about talking to people but talking WITH people; engaging others, truly interacting with others, sharing stories, ideas, thoughts and responding to the stories, thoughts, and ideas of others. I think being authentic is also important. Be yourself.
What ways do you connect to your community? How have you used social media to build a community?